What is VUCA and what does it mean for you and your international organisation? « Cambridge Advance Online# « Cambridge Core Blog |
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What is VUCA and what does it mean for you and your international organisation? « Cambridge Advance Online# « Cambridge Core Blog
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VUCA was introduced to leadership training in the early 2000s but has been around since the late 1980s. It originates from an American war college where it was created to reflect the reality of the end of the cold war. One might argue that VUCA has almost become a cliché, especially in the light of the pandemic, with the term appearing repeatedly since January 2020 and continuing to grow in popularity. What do the four words (Volatility, Uncertainty, Complexity, and Ambiguity) stand for in organisations? Volatility is all about the speed of changes happening in the world, such as, globalisation, climate change and technology.The speed of the changes we are experiencing inevitably leads to uncertainty. To what extent can we predict the future and how do we prepare? Do we have the knowledge to interpret the facts we are facing? Or are we, perhaps, dealing with an information gap?Complexity is about the numbers of factors we need to consider, the interconnectivity of our environment and the ability to analyse it.Ambiguity has to do with the ability to interpret what’s in front of us.
Every organisation or sector has its own VUCA-related challenges. Let’s look at the University of Cambridge as an example. Back in March 2020, a decision was made to take all teaching online, creating a huge undertaking for staff. Lecturers and teachers had to move all lectures online, and begin familiarising themselves with the video conferencing platforms, adapting their materials, rethinking assessment methods for the online format – to name only a few examples of actions that had to happen very suddenly. Uncertainty stemmed from navigating the practicalities of the approaching Easter Term and new academic year, the constantly changing travel restrictions for overseas staff and students, and the management of outbreaks on campus. Complexity could be found around online teaching. The online classroom is very different to face-to-face interactions. Staff are managing lower student engagement, issues with technology, different time zones and the list goes on! Finally, the last aspect is ambiguity which can be linked to the absence of face-to-face encounters. Virtual teaching removes the ability to assess body language or subtle cues that give lecturers immediate feedback about the communication flow between them and their students. It’s November 2021 and although we have managed to deal with VUCA, all of the above still apply. As much as VUCA can mean different things to different organisations, all of them have two things in common: VUCA is an opportunity for organisations to advancethe skillset needed to address VUCA is agility: the ability to quickly learn, adapt, change and succeed in a highly turbulent environment.If you are working for an international organisation or within a diverse team, our short interdisciplinary 8-week course examines how communication is affected by different values, attitudes and beliefs, in the context of this (VUCA) post-pandemic environment. You will gain the necessary awareness, know-how and practical skills needed to become more effective at intercultural interactions 
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